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Why Hotel Revenue Managers Need Performance Analytics

Posted by Glenn Wirick on Jan 26, 2018 8:07:29 AM

Back in the day, hotel revenue management involved little more than filling as many rooms as possible.

Today, well…it’s a whole new data-driven world! Hotel revenue management tools put the power of data and performance analytics into the hands of hoteliers, helping to boost their bottom line and maximize revenue from each room sold.

But there’s still confusion out there about the value of performance analytics. According to the 2017 Lodging Technology Study published by Hospitality Technology magazine, when it comes to data analytics, 50% of those surveyed said they’re still in “education mode,” about a third are critical of their analytics exploration efforts, and 34% admit they lag competitors.

Effective use of performance analytics is central to a hotel’s growth. Let’s look at three areas where analytics play an important role in hotel revenue management.

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Topics: Pegasus Solutions, Hotels, Blog, hotel software, performance analytics, pegasus business intelligence, pegasus analytics

[Article] Data, Data Everywhere

Posted by Glenn Wirick on Jan 23, 2018 3:45:30 PM

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”

By Glenn Wirick, EVP of Sales and Marketing at Pegasus Solutions

While that revelation may not be new, it applies to hospitality’s data landscape now more than ever before.

Why? Because we are drowning in data. And with powerful, complex data sets sitting within reach, it’s hard to know what to identify, what to simplify, and what to apply. With modern day business intelligence (BI) software, every guest or traveler behavior is constantly recorded. How can hotels analyze, act, and add value to their service offering by understanding it well enough?

The question is, which data really matters – and how do we act upon it?

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Topics: Pegasus Solutions, Hotels, Blog, hotel software, performance analytics, pegasus business intelligence, pegasus analytics

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