Online marketing has grown increasingly complex, and within the hospitality industry there is no exception.
With the number of travel bookings made online approaching 150 million every year, and online travel agents taking commission for bookings, it’s imperative that a hotel’s online booking engine is working for it and not against it.
Unfortunately for many hoteliers, their hotel booking software is not as efficient as it could be and this is costing hotels precious direct bookings every day.
So, if you’re looking to convert website visitors into hotel guests, you’ll need to ensure you provide a user-friendly and seamless experience for your web traffic. However, simply making sure your site is mobile-friendly and creating a multi-lingual website are no longer enough. You need to ensure you are able to attract visitors away from OTAs, nurture their journey through your site and keep them there until the end of the booking process. If you’re facing a draught of direct bookings or have noticed that your abandoned cart figures have reached unacceptable levels, it could well be that the fault lies with your hotel booking software.
Try our top tips for overhauling your booking engine for website optimization and an improved visitor experience.
When you think about how much has changed in the travel industry since it first became popular in the 70s, you might think that distribution channels have changed enormously.
That’s not the case, but in 2018 and beyond the industry could see a significant shift in the way bookings are made.
Technology has transformed the travel sector. No longer do tourists need to call up a phone operator to make a booking through a dedicated system, they simply head online and the transaction is complete in minutes. But despite this, the basics of the technology deployed within the sector, including hotel distribution channels, has its roots in technology developed in the 1970s.