Great booking engines boost the volume of direct bookings and maximize the profitability of your reservations.
In this second part of our two-part series we examine how the right hotel digital marketing helped the Montcalm Hotel Group increase profitability by more than 10%.
The properties of The Montcalm Hotel Group provide their guests with the height of indulgence, offering design-led suites, luxurious amenities, and locations in the exciting heart of London.
Unfortunately, their hotel marketing efforts were not effectively translating these benefits into direct bookings, and like many hotels, The Montcalm watched their profits plummeting by commissions paid to the OTAs. Those profits were reduced still further by advertising spends that weren’t generating a positive return on investment (ROI).
The Montcalm needed a measurable hotel marketing plan that would drive qualified traffic to their website, bump up conversions, reduce customer acquisition costs, and help them regain control of their profitability.
In this two-part blog series we examine how a booking engine with the right hotel digital marketing helped the Montcalm Hotel Group increase profitability by more than 10%.
A subpar hotel booking engine can be a serious obstacle in generating a healthy number of direct bookings. And research shows that booking engine transaction volume has only increased recently, with the trend continuing upwards.
Having the right booking engine means maximizing the rate at which online visitors purchase their reservations directly with you - and as we know more direct bookings mean higher profitability.
But what should you do if your booking engine is no longer working? This is the focus of the case study, One hotel group was no longer generating a healthy number of direct bookings, and the poor performance drove up the cost of commissions paid to OTAs and other sites,