Long before the rise of the internet, the GDS (Global Distribution System) existed, with its airline origins dating back to the 1960s. Today, the GDS is used by travel agencies, travel management companies, and corporate travel managers – providing hotels with a significant source of reservations and revenue. However, with so much industry attention focused on growing direct bookings and the ever-changing OTA (Online Travel Agency) landscape, the importance of the GDS hotel booking platform can get forgotten amid all the noise.
Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters
By Glenn Wirick, Executive Vice President of Sales and Marketing at Pegasus Solutions
With franchise fees increasing at a greater pace than rooms revenue, many hoteliers are contemplating hotel deflagging. If you fall into this category, the first question you’ll need an answer to is: “How to deflag my hotel and make the entire process successful?”
Here we share five tips for hotel deflagging success.
TIP #1: Consider the Power & Price of Independence
Gaining control over your newly independent hotel is exciting. You can finally customize your property in ways that speak to your target audience, and better position your hotel among its competitive set. But it’s important to plan for the costs associated with your new independence, such as replacing branded signage, floor mats, stationery, computers, and technology systems.