With franchise fees increasing at a greater pace than rooms revenue, many hoteliers are contemplating hotel deflagging. If you fall into this category, the first question you’ll need an answer to is: “How to deflag my hotel and make the entire process successful?”
Here we share five tips for hotel deflagging success.
TIP #1: Consider the Power & Price of Independence
Gaining control over your newly independent hotel is exciting. You can finally customize your property in ways that speak to your target audience, and better position your hotel among its competitive set. But it’s important to plan for the costs associated with your new independence, such as replacing branded signage, floor mats, stationery, computers, and technology systems.