A booking engine with key features increases the rate at which online consumers book direct.
Consumers expect a frictionless shopping experience online, and those expectations are at an all-time high. The frequency with which consumers shop online continues to increase, and within the hospitality industry there is no exception.
In this second part of our two-part series we examine how the right hotel digital marketing helped the Montcalm Hotel Group increase profitability by more than 10%.
The properties of The Montcalm Hotel Group provide their guests with the height of indulgence, offering design-led suites, luxurious amenities, and locations in the exciting heart of London.
Unfortunately, their hotel marketing efforts were not effectively translating these benefits into direct bookings, and like many hotels, The Montcalm watched their profits plummeting by commissions paid to the OTAs. Those profits were reduced still further by advertising spends that weren’t generating a positive return on investment (ROI).
The Montcalm needed a measurable hotel marketing plan that would drive qualified traffic to their website, bump up conversions, reduce customer acquisition costs, and help them regain control of their profitability.