Dealing with the ebbs and flows of occupancy in hospitality is a fact of life for every hotel owner.
Of course, when working out how to increase hotel occupancy, you’d love to experience less “ebbing” and more “flowing,” right? During low-peak demand periods, don’t simply cut room rates to get more heads into beds. Instead, to get you flowing in the right direction try a few (or all!) of these tips on how to increase hotel occupancy.
TIP #1: Promote special packages
Go beyond offering the always-popular spa, romance and family fun-type packages, and create packages tied to upcoming local events like concerts, festivals, marathons and special museum exhibits.
TIP #2: Connect with local businesses & associations
Invite local groups, businesses and professional associations to hold their retreats, seminars and annual events at your hotel. An added benefit is that attendees who had a great experience at your hotel are more likely to return for a leisure trip.
TIP #3: Host private functions
Get creative and develop your own special one-day events. How about hosting a local photography or artists’ exhibit, or a writers’ group conference?
TIP #4: Work with real estate agents
Develop relationships with residential and commercial real estate agents. You’ll become the hotel of choice for people who need a nice place to stay while they look for property to buy, as well as for companies who have people coming in from out of town on a regular basis.
TIP #5: Publish a hotel newsletter
Strengthen relationships with your regular customers and increase your occupancy with a monthly email newsletter. Promote your loyalty program, include topical content and promotional incentives for subscribing.
TIP #6: Promote your destination
Inspire guests to pack up and go by promoting unique attractions and activities in your city. And naturally, your hotel provides a lovely place to stay after they’ve participated in those fun destination-specific activities.
TIP #7: Post more videos
Videos are hot right now! And they serve as a great source of travel inspiration. Research from the Aberdeen Group showed that video marketers gained 66% more qualified leads per year, and Wyzowl’s 2017 State of Video Marketing showed that 81% of survey respondents saw an increase in sales.
Employ the right tips and tactics and watch your hotel occupancy rate rise right along with your profits.
Would you like help in learning how to increase hotel occupancy?