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How Hotel Marketing Benefits from a Mobile-First Strategy

Posted on Sep 27, 2017 10:08:59 AM

Today, 65% of same-day hotel reservations are made on smartphones.

The search environment is increasingly mobile-first; hotel websites (and booking engines) not optimized for mobile searches run the risk of missing out on vital traffic and ultimately, bookings. ROI-driven hotel digital marketing that maximizes your marketing dollars means mobile-responsiveness can no longer be optional. 

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Here are few ways to ensure your hotel’s mobile user experience is one that converts traffic into guests:

Get personal with guests. Even in an increasingly distant, disconnected online sales environment, 90% of consumers say that personalization has some impact on their purchasing decisions. Guests are looking for two things on your hotel website: a room that uniquely fits their needs and a clearly communicated price comparison to other hotels. If your guest books a repeat visit, it should auto-fill information from the previous stay. When empowered with the ability to compare your rate to OTAs right on your website, guests feel more confident and compelled to book with your hotel in that moment.

Focus on functionality. Flooded with options, consumers are increasingly intolerant of ineffective technology. Google agrees; it recently began down-ranking hotels for not only a poorly mobile-optimized website but also a poorly mobile-optimized booking engine, resulting in a lower overall organic search ranking. A high-functioning mobile experience means quick response times for the increasingly impatient user and clear, compatible content for each device.

Provide an unchanged, universal user experience. The modern online shopping landscape is continuous, regardless of channel or device. Customers gravitate toward and, frankly, expect familiar and intuitive user experiences, whether on mobile devices or a desktop.

Providing a mobile-responsive, personal, easy-to-navigate user experience could mean increasing the rate at which your web visitors convert into paying guests. If you are exploring ways to implement a more mobile-responsive user experience, let our experts help.

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Topics: digital marketing for hotels, mobile first, mobile responsive, Blog

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