A booking engine with key features increases the rate at which online consumers book direct.
Consumers expect a frictionless shopping experience online, and those expectations are at an all-time high. The frequency with which consumers shop online continues to increase, and within the hospitality industry there is no exception.
The online sales value of air travel, hotels and OTAs generated 564.9 billion dollars in 2016, and this figure is expected to climb to 817.5 billion dollars by 2020. Between 2008 and 2016, the number of consumers who managed travel reservations online increased from approximately 40.6 million to 64 million.*
Hoteliers need an effective ecommerce tool to compete. Booking engines must contain key features to compel consumers to engage, consider, and purchase. Ease, flexibility, and confidence are critical.